+49 2632 947 8883
Schmiel Consulting

Two generations. One shared goal.

More visibility. More customers. More growth.

Strategy, websites, Google & AI, social media and automation – for businesses that want a more professional digital presence and sustainable growth.

Book a free consultation Our services
  • Personal advice
  • One direct contact
  • Available throughout Germany
Rafael and Fabian Schmiel of Schmiel Consulting outside their office building
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Platforms we work with every day

  • Google
  • Google Ads
  • Google Maps
  • Meta
  • Instagram
  • TikTok
  • YouTube
  • WhatsApp Business

Selected projects

Work that needs no explanation.

Websites, visibility and content – built for real businesses and real goals.

Home page of the Urlaub Baltic website in desktop view
Urlaub Baltic website in smartphone view
Project 01

Urlaub Baltic

  • Website
  • Responsive design
  • Multilingual
  • SEO structure
  • digital guest communication

A modern digital presence for high-quality holiday apartments on the Polish Baltic coast – clearly structured, optimised for mobile and aimed at international guests.

View project
Home page of the Rafael Paulo artist website in desktop view
Rafael Paulo artist website in smartphone view
Project 02

Rafael Paulo

  • Web design
  • Artist branding
  • Responsive design
  • Music presentation
  • digital brand presence

A pared-back, high-quality artist website that brings music, brand and personality together in one modern digital presence.

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Home page of the Mastering Best Audio website in desktop view
Mastering Best Audio website in smartphone view
Project 03

Mastering Best Audio

  • Website
  • Responsive design
  • Service structure
  • Premium positioning
  • international focus

A professional web presence for a mastering studio, built around quality, experience and a clearly structured range of services.

View project

How we work

The Schmiel Growth System

From the right decision to lasting visibility.

  1. 01 Analyse
  2. 02 Build
  3. 03 Grow

01

We analyse where your business stands today, where potential is being lost and which measures genuinely make sense.

  • Strategy
  • Positioning
  • Competition
  • Google presence
  • digital potential

02

We create a professional digital presence that builds trust and guides prospects clearly towards an enquiry.

  • Website
  • Brand
  • Google
  • Tracking
  • Content foundation

03

We continuously increase visibility, reach and efficiency – with measures that work together rather than side by side.

  • SEO
  • Google & AI
  • Social Media
  • Reels
  • Ads
  • Automation

Strategy before advertising

Not every company needs more marketing. Sometimes it needs clarity first.

Positioning, digitalisation, growth potential and business development – before money goes into measures that miss the actual problem.

We will also tell you when, in our view, a measure doesn't make sense. That is less comfortable – and more valuable for your business.

  • Business strategy and positioning
  • Digitalisation and growth potential
  • Succession and strategic handover
  • Competitive and potential analysis
Arrange a strategy conversation
Rafael and Fabian Schmiel in the meeting room at Schmiel Consulting in Andernach
Consulting In person, on site or online – with the people who will also carry out your project.

Social media & video

Content that doesn't stand still.

We develop the ideas, write the scripts and produce content for Instagram, TikTok, Facebook and YouTube Shorts.

  • Idea
  • Script
  • Production
  • Formatting
  • Ready to publish
See Reels & social media Request content

Google · Maps · AI search

Found when customers are already searching.

People search in classic search, in Google Maps and increasingly through AI assistants. We create the technical and content foundations that help your business become more discoverable across all of them.

Google Search

Web design Andernach

schmielconsulting.de Schmiel Consulting Strategy consulting · Websites · Google & AI

Illustrative example

Google Maps

Schmiel Consulting Koblenzer Straße 51 · 56626 Andernach, Germany
  • Website
  • Directions
  • Call
  • Opening hours

Illustrative example

AI search

“Which agency supports businesses with websites, Google and AI?”

Suitable providers combine strategy, modern websites, local visibility and AI-supported processes.

Source: schmielconsulting.de

Illustrative example

  • Local SEO for your region
  • Google Business Profile
  • Technical SEO and load times
  • Structured data
  • GEO / visibility in AI systems
  • Content for real search queries
Check your visibility

AI automation

Less routine.
More time for your business.

Recurring processes keep running in the background while you look after your customers.

01Enquiryform, phone, WhatsApp
02AIcaptures and sorts
03Qualificationis this a fit?
04Appointmentproposed in the calendar
05Quoteprepared for approval
Check your AI potential

Our story

Two generations.
Entrepreneurship since 1994.

Rafael and Fabian Schmiel together at the Schmiel Consulting office
Rafael & Fabian Schmiel Schmiel Consulting, Andernach
  1. 1994

    Rafael Schmiel became self-employed at the age of 18.

    One of his first larger projects was the complete translation of SHD's software solutions in Andernach from German into Polish – including user interfaces, operating instructions and manuals.

  2. 2026

    More than 30 years later, Fabian Schmiel – also aged 18 – founded Schmiel Consulting together with his father.

  3. Today

    Experience + modern technology + AI + marketing + personal advice.

    More about Rafael and Fabian

30+ years of entrepreneurial experience
2 generations in the company
Personal
consulting One direct point of contact instead of an agency hotline
Modern digital
solutions Websites, Google & AI, social media, automation

Why Schmiel Consulting

No anonymous agency.
No handing off.
Direct responsibility.

01

A personal point of contact

You speak to the people who plan and build your project – not to changing responsibilities.

02

Strategy and delivery from one team

Consulting, website, visibility and content work together instead of sitting side by side as separate offers.

03

Modern technology without unnecessary hype

We use AI and automation where they take real work off your desk – and nowhere else.

04

Clear recommendations instead of agency jargon

Plain language, decisions you can follow and an honest no when something doesn't make sense.

How we work

From the first enquiry to ongoing support

01

Initial consultation

We get to know your business and clarify where you stand – with no obligation.

02

Analysis

We take a close look at your presence, your audience and your competitors.

03

Recommendation

You receive a clear recommendation and a transparent proposal.

04

Delivery

We build it and keep you informed throughout the project.

05

Optimisation

We measure, improve and keep expanding your visibility.

Frequently asked questions

Answers to the questions we hear most

How much does a new website cost?

It depends on the scope: a compact landing page costs considerably less than a multi-page site with custom copy and photography. We deliberately don't quote flat rates without understanding your project – after the free initial consultation you receive a transparent proposal that matches your scope and goals.

How long does it take to build?

A landing page can often be delivered within a few weeks; a full company website takes longer depending on scope and feedback rounds. We agree on a realistic, binding timeline together in the initial consultation.

Do you also write the copy and provide images?

Yes. On request we write your website copy and advise you on images and video. We're also happy to work with material your company already has.

What does SEO include?

Depending on your starting point: technical optimisation of your website, a clear page structure, content optimised for relevant search terms, local visibility and a clean foundation for Google such as meta data and structured data. We clarify what makes sense in your case up front.

When will SEO improvements become visible?

SEO is a medium-term investment. Technical fixes can reach Google quickly, but noticeable ranking changes typically take several months. No one can honestly guarantee specific positions or dates – what we do guarantee is full transparency about what we do and how your visibility develops.

Can I book individual services separately?

Yes. Web design, SEO, online advertising and Reels can each be booked on their own. Many clients combine several areas because they reinforce each other – but that's entirely optional.

What kind of businesses do you work with?

Mainly local service providers, trade businesses and small to medium-sized companies – for example real estate firms, medical practices, care services, hospitality and car dealerships. Whether we're a good fit for your business is exactly what the free initial consultation is for.

How do the Reel packages work?

You choose between 8, 16 or 24 Reels per month. We develop ideas that fit your industry, write the scripts, produce the videos and deliver them formatted for Instagram, TikTok, Facebook and YouTube Shorts – including an approval loop before anything is published.

All questions and answers

Initial consultation

Let's find out where your digital potential lies.

One informal conversation. A clear assessment. No sales show.

Book a free consultation

Or book your appointment directly online.