Two generations. One goal: measurable success for your business.

Professional websites, Google visibility and Reels for businesses.

We combine experience, modern technology and clear strategies so businesses can present themselves more professionally, get found more easily and reach more of the right customers.

  • Personal advice
  • Clear execution
  • Available across Germany
  • Direct point of contact

Platforms we work with every day

  • Google
  • Google Ads
  • Meta
  • Instagram
  • TikTok
  • YouTube

Why great businesses get overlooked online

Doing excellent work is often not enough on the internet.

Many companies deliver outstanding quality – but their online presence doesn't show it. Every month, enquiries that should be theirs go to competitors instead.

  • The website is outdated and confusing on a phone – visitors leave before they understand the offer.
  • The business is hard to find on Google, even though people search for exactly these services every day.
  • Social media posts appear rarely or not at all – there is simply no time for it in daily operations.
  • There is no clear message: visitors can't tell at a glance what the company offers and what sets it apart.
  • Prospects don't see a reason to get in touch – so they never do.

Our services

Five areas. One goal: more visibility, better processes and more qualified enquiries.

From a professional business website to Google and AI visibility, social media, advertising, intelligent automation and strategic consulting: we build solutions that fit your business and deliver measurable results.

Strategy Consulting

Clear decisions, structures and growth opportunities for small and medium-sized businesses.

  • Business strategy and positioning
  • Digitalisation and growth potential
  • Business succession and strategic handover
  • Competitive and potential analysis

You get a clear, realistic action plan for your next steps.

Book a strategy conversation

Premium Websites

Websites and landing pages that build trust and turn visitors into customers.

  • Individual premium design for your business website
  • Mobile-optimised and fast
  • Clear user journeys towards an enquiry
  • Built with Google in mind

A professional presence that fits your business and generates more enquiries.

See our websites

Google & AI Visibility

More visibility on Google, Google Maps and modern AI search systems.

  • Local and technical SEO
  • Google Business Profile & Google Maps
  • Structured data for search engines
  • Content for the searches that matter to you

You get found by people who are actively looking for what you do.

Improve your visibility

Social Media & Ads

Reels, content and advertising campaigns for Instagram, Facebook, TikTok and YouTube.

  • Reels and short-form videos
  • Editorial and content planning
  • Meta and TikTok advertising
  • Ongoing optimisation

You stay visible, build trust and reach the customers who matter to your business.

Start with social media

AI Automation

Intelligent solutions for recurring tasks, communication and internal processes.

  • AI assistants and chatbots
  • Email and enquiry workflows
  • Appointment and quote preparation
  • Custom automations

You save time, respond faster and free up your team for what matters most.

Explore AI automation

A look at our work

Content that makes your business visible and easy to understand.

Four examples from our Reel production with Fabian. Tap a video to play it – nothing loads until you click, and sound stays off until you want it.

Vertical short-form video produced for social media

Vertical short-form video produced for social media

Vertical short-form video produced for social media

Vertical short-form video produced for social media

On request, we develop the ideas, write the scripts, produce the videos and deliver everything ready to publish on Instagram, TikTok, Facebook and YouTube Shorts.

Starter

8

Reels per month

  • Ideas tailored to your industry
  • Scriptwriting and video production
  • Formatted for vertical platforms
Request a Reel package

Presence

24

Reels per month

  • Everything in the Visibility package
  • Near-daily content for maximum continuity
  • Delivered ready to publish
Request a Reel package

All packages are quoted individually – after the initial consultation you receive a transparent proposal that matches your scope and goals.

How we work

From first contact to ongoing support

  1. Free initial consultation

    We get to know your business and discuss where you stand and what you want to achieve – no strings attached.

  2. Analysis of your business and goals

    We review your current online presence, your target audience and your competition.

  3. Clear recommendation and proposal

    You receive a straightforward recommendation and a transparent quote – no hidden extras.

  4. Implementation and ongoing optimisation

    We deliver, keep you in the loop and keep improving over time.

Rafael Schmiel, founder of Schmiel Consulting

Rafael Schmiel

Founder & strategy
Personal point of contact

Fabian Schmiel, content and social media at Schmiel Consulting

Fabian Schmiel

Content & social media
Creation & production

About us

Two generations. One goal: an online presence that truly fits your business.

Schmiel Consulting is a family business based in Andernach, Germany. Rafael Schmiel contributes entrepreneurial experience, customer insight and strategy – he plans your projects and remains your personal point of contact. Fabian Schmiel stands for modern communication: he creates Reels, video content and creative ideas that make businesses visible on social media.

With us, you talk directly to the people who build your website and create your content – no anonymous agency machine, no changing account managers.

More about Rafael and Fabian

Common questions

Answers to the questions we hear most

How much does a new website cost?

It depends on the scope: a compact landing page costs considerably less than a multi-page site with custom copy and photography. We deliberately don't quote flat rates without understanding your project – after the free initial consultation you receive a transparent proposal that matches your scope and goals.

How long does it take to build?

A landing page can often be delivered within a few weeks; a full company website takes longer depending on scope and feedback rounds. We agree on a realistic, binding timeline together in the initial consultation.

Do you also write the copy and provide images?

Yes. On request we write your website copy and advise you on images and video. We're also happy to work with material your company already has.

What does SEO include?

Depending on your starting point: technical optimisation of your website, a clear page structure, content optimised for relevant search terms, local visibility and a clean foundation for Google such as meta data and structured data. We clarify what makes sense in your case up front.

When will SEO improvements become visible?

SEO is a medium-term investment. Technical fixes can reach Google quickly, but noticeable ranking changes typically take several months. No one can honestly guarantee specific positions or dates – what we do guarantee is full transparency about what we do and how your visibility develops.

Can I book individual services separately?

Yes. Web design, SEO, online advertising and Reels can each be booked on their own. Many clients combine several areas because they reinforce each other – but that's entirely optional.

What kind of businesses do you work with?

Mainly local service providers, trade businesses and small to medium-sized companies – for example real estate firms, medical practices, care services, hospitality and car dealerships. Whether we're a good fit for your business is exactly what the free initial consultation is for.

How do the Reel packages work?

You choose between 8, 16 or 24 Reels per month. We develop ideas that fit your industry, write the scripts, produce the videos and deliver them formatted for Instagram, TikTok, Facebook and YouTube Shorts – including an approval loop before anything is published.

All questions and answers

Let's find out how your business could come across more convincingly online.

Honest, jargon-free and without obligation – you'll learn exactly what is worth doing for your online presence.

Book a free consultation

Or book your appointment directly online.